| Axiom Telecom has launched the next phase of its aggressive retail expansion strategy with the opening of a new concept store for wireless mobile communications devices.
Axiom, the largest mobile wireless retailer in the Middle East with sales revenue for 2004 of Dhirams 2.5 billion and over 200 retail outlets across the Middle East, is targeting to have 500 points of presence across the region by the end of 2006 with Saudi Arabia leading the expansion.
The flagship concept store located in the Ibn Battuta shopping mall leads Axioms major investments in upgrading its retail operation as part of the company’s drive to consolidate its position as the regions leading retailer of mobile wireless communications products and services.
The focus of the new concept store is on creating a ‘user experience’ featuring a gaming video wall and specialist ‘lifestyle’ bays dedicated to What’s Hot, multimedia, wireless imaging and business wireless mobile solutions.
The Ibn Battuta store concept will be rolled out to five other Axiom outlets across the UAE by the end of the year.
‘As mobile devices lead in the wireless communications convergence race, the introduction of our new concept store clearly demonstrates our unwavering commitment to ‘look to the future’ and deliver knowledgeable, insightful advice appropriate to individual customers who can, for the first time, to try before they buy,’ commented Al Bannai.
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