Axiom Telecom expands reach and opens 49th store in UAE
20, Mar 2011.
Axiom Telecom continues to experience an increase in footfall and sales in its stores in the Middle East and particularly in the UAE. In this year's Dubai Shopping Festival (DSF), Axiom Telecom has seen an increase in footfall and sales and saw a 15-20 per cent increase month over month, (increased footfall and sales vs pre-DSF period) and a 12 per cent increase in value compared to last year's DSF.
"Our expansion has been possible due to the growth we achieved by understanding the ever-evolving needs of consumers and delivering exactly the same. For example, we have seen an increased consumer demand in our stores for tablet PCs and have established dedicated tab zones within our stores and constantly train staff on new products and technologies so they can provide consumers with the right comparisons, knowledge and insights," said Faisal Al Bannai, CEO of Axiom Telecom.
The store in Ajman, located within the Co-operative Society Aswag in Al Naimi, further gives customers access to Axiom's range of value added services such as calling and ordering new phones and getting them delivered to their doorstep; phone pick-up and delivery for repair services; standby phones during repairs; 1 hour repair or replace service on Blackberry phones, and price protection wherein customers get reimbursed for the price difference if price of the product drops in the store within five days of purchase. As with all Axiom stores, the store in Ajman will have expert salespeople available for comparing specifications and providing technological solutions.
"Part of achieving customer satisfaction is being readily available to the customer when and where they need your services. By expanding Axiom Telecom's reach across the UAE, we are furthering our commitment to convenient and hassle-free shopping with more branches for our customers to visit," concluded Faisal Al Bannai.
Customers visiting the new store can find the latest brands BlackBerry, Nokia, Sony Ericsson, Samsung, HTC, Motorola, Apple, and more.