Gulf’s Phone Buyers Put Software on Par with Style When Choosing the Perfect Mobile Device
19, Mar 2010.
Expert Point-of-Sale Advice Key to Retail Leadership, Says Axiom Telecom CEO. Historically, consumers around the world looked first to handset style, and only later to specific applications when choosing a mobile device, but that buying approach is rapidly evolving as customers increasingly give equal importance to style and functionality.
Today’s consumers demand that their handsets carry the newest software applications such as email, web browsers, social networking, music players, imaging, and navigation (GPS), and expert point-of-sale advisors to help them make informed decisions regarding the applications.
“Gulf customers come to Axiom Telecom because they know us to be the ultimate authority on the latest developments in mobile phone devices, and our retail leadership now extends to the type of software found in the phones we sell,” says Faisal Al Bannai, CEO, Axiom Telecom.
Popular phone brands such as Apple, Nokia, and BlackBerry have all created application stores to provide consumers with the latest Internet services and application software for their phones. Nokia has its own online application store, Ovi, and Apple Inc.’s App Store provides customers with over 100,000 applications, from instant messaging applications, games, and kitchen applications, to currency converters and GPS-powered Google maps.
“With such a wide array of applications available to consumers, it is a must to have access to experts in the field of mobile phone software such as those advisors found in our stores,” continues Al Bannai.
All Axiom Telecom stores have dedicated retail space within each showroom for a multitude of leading mobile phone brands, and offer customers the opportunity to sample live mobile phones with interactive displays, while in-store advisors answer questions and offer technical support.
Axiom Telecom’s presence in the region is unparalleled. Through their expansion and commitment to excellence, Axiom’s name has become synonymous with quality and providing expert advice to customers, helping them keep up-to-date with the latest advancements in mobile technology.